Nonprofit organizations, corporations, and small businesses all experience pressure to generate a steady supply of content for their websites and social media accounts.
Managing the content can include everything from keeping track of post ideas to writing articles, creating graphics, and deciding when and how to publish the content.
Unlike large organizations, which typically have communication professionals on staff, small nonprofits don’t have the luxury of hiring a full-time communications person. As a result, communication-related work may get done ad hoc, often with several people sharing the responsibility.
Having several people contributing to website updates and social media posting isn't a bad thing, but it does require coordination. This is where a content management system comes into play.
For organizations that can afford it, there are several software products on the market designed to schedule, publish, and track social media activity and coordinate it with the release of blog posts.
One example is CoSchedule. Coschedule works particularly well when paired with a Wordpress website, allowing you to publish social media content from within the CoSchedule dashboard as well as blog posts. If your website is hosted by Squarespace or another website builder, you can use CoSchedule to manage your editorial calendar and publish social media posts.
CoSchedule is pricey, with the cheapest plan coming in at $150/month. CoSchedule does offer a 30% discount to nonprofits, which makes it a little more affordable.
Another example of a popular content manager is the social media management platform Hootsuite, which you can use to schedule, publish, and track social media posts.
Hootsuite also offers nonprofit pricing through its Hootgiving program, which enables nonprofits to receive up to a 50% discount.
When it comes to managing your social media accounts, you have several choices. Hootsuite is probably the biggest and best known of the companies. Other companies offering similar services include Buffer, Loomly, and MeetEdgar.
For more information about social media scheduling tools, head over to peakproposals.com to read our blog post “Could Your Nonprofit's Communication Strategy Benefit from a Social Media Scheduling Tool?"
Using Google Sheets as a Content Manager
For nonprofits interested in an affordable way to manage blog posts and social media accounts, there are lots of free, DIY approaches to managing your social media and blog content.