There's no getting around it: To encourage people to support your organization financially, you’re going to have to share stories that show what you do, how you do it, and the impact of your work.

While you may do excellent work in your community, unless you find a way to share your story, it’s going to be difficult to generate revenue through cash donations or grants.

While you could rely on your social media posts to share details about your organization, most social media platforms are designed for short posts of just a line or two.

Social media venues such as Facebook, Twitter, and Instagram are better at advertising your story than telling it. For telling your story, a website is the platform of choice.

Your website does not have to be complicated. For example, you could create a one-page website where you post your organization’s contact information, mission statement, links to your social media accounts, and descriptions of your services or program areas and not much else.

However, if you want to use your website to retain existing donors and attract new ones, a one-page site is not going to be enough.  To educate potential donors about your work and keep current donors interested, you need to share compelling stories about how your organization is making an impact.

A blog is ideal for this kind of storytelling.


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Three Reasons Why You Should Start a Blog

In addition to being a good choice for storytelling, there are three reasons why we encourage you to add a blog to your website:

What Should You Blog About?

Topics for your blog could range from posts about project events and milestones to commentary about local, national, or global issues and their effects on your community and the people you serve.

Other potential blog post topics could include:

Because your blog lives on your website, you have complete control over it. You can post a one-paragraph blog post one day and a long post equivalent to a three-page document the next. You can even create a series where you explore a single topic through posts published over several days or weeks, allowing you to explore a complex issue in manageable chunks.